The OrganicFarmNZ logo:
* Convey a New Zealand identity
* This identity includes a sense of organics as a holistic expression of nature, rather than a scientific one.
* It is simple and recognisable.
The koruis a symbol of organic growth – the unfurling fern and the spiraling line from the centre of the ‘O’ creates a symbol of holistic natural growth.
The typography runs the words together and differentiates them by the light font for the word ‘farm’.
The original designer was Martin Hill Design Ltd, Grey Lynn, Auckland.